Pandemic Response Part.4: Responding Through Social Media

It’s interesting to see the human response to the COVID-19 pandemic. I’ve already discussed how being on lockdown is leading to more active sex lives, how some people cope with their anxiety through being creative and how some people are helping others in this crisis.

In part.4 I’ll be discussing how people respond to the pandemic through social media.

What is Social Media?

Social media is a term that used to describe websites and applications that enable users to create and share content or to participate in social networking. Social media platforms include Facebook, Instagram and Zoom.

Social Media! A Curse or a Blessing?

The consumption of social media has increased since the beginning of the pandemic. The role of social media has been paradoxical since this crisis started. It’s been a curse and a blessing at the same time.

It’s been a curse due to the large amount of misinformation about the pandemic that’s feeding into our anxiety. Also, before this crisis it was well documented that overuse of social media has been linked to low self-esteem, anxiety and depression.

However social media has been a blessing for many reasons as well.

Why is Social Media A Blessing?

Reasons Social Media is a Blessing Include:

Crowdsourcing: This involves seeking knowledge, goods or services from a large body of people through social media. Crowdsourcing is being used by organizations and individuals to raise funds to purchase Personal Protective Equipment (PPE).

A Marketing Platform: Despite some companies preying on the COVID-19 mass hysteria, there are others providing powerful and empathetic responses to this crisis. The main responsibility of brands right now is to provide for the safety and wellbeing for not only their employees, but their customers as well.

A Source of Information: We never had more real time information available in the face of a worldwide event until now. Social media provides information that can provide us with a better understanding of what’s occurring and how it might impact us.

Virtual Medicine: Virtual medicine is helping to make access to healthcare more convenient and help those who are most vulnerable. People can see and talk to a doctor through their smartphone, tablet or computer instead of visiting the doctor’s office. 

Keep In Touch With Family And Friends: Platforms such as Zoom make it easier to connect with family and friends remotely. Due to lockdown and social distancing many people can’t see their loved ones face-to-face, so they’re connecting via social media. 

Working-At-Home: Social media is being used to keep remote workers connected with their employers while on lockdown. 

Do You Use Social Media More While Under Lockdown?

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Sources:

https://techxplore.com/news/2020-03-social-media-positive-possibilities-pandemic.html

https://khoros.com/blog/social-medias-role-during-covid-19

https://newsroom.uhc.com/open-enrollment/virtual-visits.html

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